Hayat Healthcare
Retaining “Hayat” preserves the connection to the group’s history and its relationships with patients and families, while “Healthcare” describes the broader scope of its businesses and services.
Our Brand
A Life Well Lived
On 5 October 2026, Hayat National Hospitals Group unveiled its new identity as Hayat Healthcare, with the tagline “A Life Well Lived”. The new identity reflects the group’s growth and the breadth of its healthcare businesses.
Our story
Hayat Healthcare
Hayat Healthcare brings the group’s businesses together under a shared corporate identity, while its facilities continue to provide services under their own names and brands.
The new identity reflects the group’s existing operations across hospitals, clinics and pharmacies and makes their shared affiliation clearer.
A Life Well Lived
The tagline expresses the contribution that care can make to people’s health, peace of mind and quality of life. It is grounded in understanding each patient’s needs, providing appropriate care and maintaining a supportive relationship throughout their care journey.
«Our new identity reflects Hayat as it is today, with its medical expertise, facilities and range of services. As the group grows, our focus remains on the people we care for: understanding their needs, explaining each step of their care and providing attentive follow-up. A Life Well Lived expresses what we want every patient and family to experience with us.»
The group identity will be introduced progressively across its digital channels, corporate materials and communications. Its use will make the relationship between the group and its facilities clear, helping people recognise its services and affiliated businesses.
Our symbol
Our new symbol
At the heart of our identity lies a simple yet powerful idea: bringing intelligence and humanity together. The new symbol brings this idea to life by merging two essential elements:
- The capital H The first letter of Hayat
- The structure of DNA A universal symbol of life, science and human individuality
The symbol represents the intelligence and precision of science, while its organic structure reminds us that, behind every innovation, there is always something profoundly human.
More than a symbol, the new H becomes an expression of Hayat Healthcare itself: where science and humanity are intrinsically connected, shaping a smarter and more human approach to healthcare.
Primary colours
- White #FFFFFF
- Light Blue #32A5E6
- Dark Blue #0A1E32
Key visuals
Our patterns and what they mean
Our patterns grow from a single line system inspired by DNA: the primary key visual expresses the essence of the brand, and the secondary variants bring related ideas to the fore.
Primary key visual
The DNA
This is our primary key visual. It is inspired by the most prominent part of our logotype, whose twisting curve was drawn from the core concept: DNA.
The DNA is the central element of our visual system. It represents connection, vitality and constant care. It symbolises the thread of life itself, reinforcing the brand’s premium, sophisticated character through a design that feels deeply human.
- Connection
- Vitality
- Constant care
- The thread of life
Secondary variants
Alongside the DNA, three secondary variants extend the same line system to express other concepts connected to the brand idea: Strength, Intelligence and Vision. Each one draws its form from a biological reference, reinterpreted through the same DNA-inspired language established for the primary key visual.
Each is used where its idea needs specific emphasis, while the DNA remains the default expression of the brand.
-
Strength
Inspired by nerve and tendon structures
-
Intelligence
Inspired by the architecture of the brain
-
Vision
Inspired by the iris of the eye
About Hayat Healthcare
One group, care closer to you
Hayat Healthcare is a group specializing in healthcare services in Saudi Arabia. It encompasses hospitals, clinics, pharmacies, home healthcare services, Hayat Academy, and Hayat Nursing College. The group brings together specialized medical expertise and healthcare services to meet the needs of patients and their families.
Its hospital network spans Riyadh’s Al Rabwah district, Khamis Mushait, Jazan, Unayzah, Madinah, Abha, Riyadh’s Ghirnatah district and Muhayil Asir, with a total of 2,250 beds. The group also has clinics in the governorates of Sabya and Al Kharj.
8
Hospitals
2,250
Beds
2
Clinics in Sabya and Al Kharj
Our services stay the same
The identity update does not change how services are provided or how patients and customers contact us. Services remain accessible through our website, the Hayat Healthcare app, and WhatsApp and the contact centre on the unified number 920000094.
Brand library
Brand files
Approved versions of the logo and symbol in SVG format, and the complete brand guidelines.
Brand guidelines
The guide to using the Hayat Healthcare identity correctly and consistently, in a single compressed file.
ZIP file · 12.6 MB
FAQ
Everything about our new identity
Hayat Healthcare is the new name of Hayat National Hospitals Group, unveiled on 5 October 2026 with the tagline “A Life Well Lived”.
The group encompasses hospitals, clinics, pharmacies, home healthcare services, Hayat Academy and Hayat Nursing College. Its hospitals in Riyadh’s Al Rabwah and Ghirnatah districts, Khamis Mushait, Jazan, Unayzah, Madinah, Abha and Muhayil Asir have a total of 2,250 beds, and it also has clinics in the governorates of Sabya and Al Kharj.
So that the name reflects the group’s operations today across hospitals, clinics and pharmacies, makes their shared affiliation clearer and strengthens its shared corporate presence.
Retaining “Hayat” preserves the connection to the group’s history and its relationships with patients and families, while “Healthcare” describes the broader scope of its businesses and services.
It expresses the contribution that care can make to people’s health, peace of mind and quality of life, grounded in understanding each patient’s needs, providing appropriate care and staying alongside them throughout their care journey.
It merges the capital H of Hayat with the structure of DNA, a universal symbol of life, science and human individuality — expressing the intelligence and precision of science and the human side behind every innovation.
The identity is built on three primary colours — white, light blue and dark blue — which together express a clean, modern and precise character, complemented by secondary colours such as turquoise and middle blue that add variety and depth.
Hayat Healthcare represents the group across all its businesses, while its facilities continue to provide services under their own names and brands.
No. The identity update does not change how services are provided or how you contact us; services remain accessible through our website, the Hayat Healthcare app, and WhatsApp and the contact centre on the unified number 920000094.
The identity is being introduced progressively across the group’s digital channels, corporate materials and communications, with the relationship between the group and its facilities made clear.
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